The brand Chiara Ferragni was launched in 2013 as a fashion yet pop shoe brand, from an idea of Chiara Ferragni, Muse, Creative Director and CEO of the brand. In few seasons the brand evolved towards a complete total look featuring aside from shoes, garments and accessories adorned with a renowned eye logo.

In 2016 the brand moved its first steps towards a global expansion, launching pop-up stores such as: Le Bon Marchè in Paris, LuisaViaRoma in Florence, Apropos in Cologne, Breeze Center in Taiwan, Selfridges in London.

Moreover the brand empowered its distribution from July 2017 with the opening of its very flagship stores in the heart of the most fashionable cities: Milan, Paris, Shanghai and Hong Kong.

Chiara Ferragni is the brand of sharing, happiness, positive values and good vibes, both in real and digital universe. Chiara Ferragni women are international, dynamic, cool, modern, and strong.